Did you know that you are telling a story every moment of your day whether you speak it or not?
The story is about you; your life story and you are telling it through your actions.
Did you know that the moment you log on to the internet you have created an online brand?
That brand is about you. It’s your life story unfolding and it’s being conveyed through that brand you’ve given the world, and everything you do, post or say evolves your brand into what it is now and will be.
Every single time you do something your story is being told, and thus, the world develops a perception about you.
That becomes your brand. The lens you’ve given them. How they perceive you to be.
You have incredible influence on the perceived value they have on you. The good news is that if you don’t like the way you are perceived, all you have to do is change your story.
Is that really so hard?
Yes. It’s difficult to change your story because the story you’re currently living you’ve already decided to live; consciously or unconsciously, you decided. It’s hard to just shift directions, or change habits unless you are intentional about placing a new vision in front of you and taking the steps necessary for change.
Like any habit, it will take work but it’s definitely achievable.
Now when it gets really hard is when you don’t even know what your story is.
If you haven’t taken the time to deliberately decide the story you’re to be living, then your days may soon get to a point where it seems like you’re coasting in a fog.
You try to live for the moment and justify your ambiguous outcome by saying that the moment is all there is. However, because you haven’t taken the time to define what that outcome needs to be the moment as well as what has already happened is all you can see.
You may actually be blinded to your own possibilities and absolutes and don’t even know it yet.
And if you’re blinded, what do you think the world you serve sees?
They can’t. They can’t see. They can’t see because they need your vision. They can’t be served because they don’t know what you’re serving them with. They can’t give you what you want because they don’t know what you want, and they don’t know what you want because, at the end of the day, you really don’t either.
If this is you, you can change that.
Would you like to open this new door of possibilities and clear up that fog?
Here are 4 Steps to achieving better clarity in your story.
- Decide what it is that you want, and spell it out so clear that a middle-aged child could get behind your vision. Take it right to the core, and let the world feel exactly what you feel. Let them experience what perfection means to you. Paint the picture of this perfect world, and go there. Decide it, Dream it, live it, be it.
- Pay attention to what’s important in your life. Who and what is part of this vision, how do they play a role and how are they affected? Let these become your core guiding values that will place your vision in the flow. It will help you see your own vision better. You will know what works for you, and what does not work for you.
- Achieve crystal clear readiness in the processes you use to living your story. It becomes a mission at this point, and it should be addressed as a high-level strategy. Once you are clear, then the only medium stopping you from being clear in how you deliver, is the process of delivery itself. Clarity is required at all levels of the game.
- Identify all touch-points, both physically and digitally where you will have the opportunity to convey your message. This becomes part of your branding strategy, and by having a core message to live by because you decided on your story, you now get to decide how that story is conveyed. This can range from a simple voicemail greeting to a conversation, to a business card, to blogging content, to emails, and wherever else the world will see and learn from you. All of this is part of your message delivery.
Know that clarity will get you moving. It will get anyone moving. The more clear you are, the faster you will get to where you want to be.
Bonus: We tend to move towards what we see. If you’re not intentional about what you allow yourself to see, you’re subject to whatever input the world gives you. Remember this, the next time you sit down to watch T.V.
Are there any areas of your own story that you can get better clarity in? If so, how do you think this can shift your momentum?