One of the biggest learning lessons we’ve faced as a new generation of entrepreneurs is that we’ve relied so much on our technological advances thinking that just by building it they will come.
We have to remember that on the other end of those IP addresses are actual people. People with real hearts and minds that are needing solutions to their problems or enhancements to their lives.
A system nowadays can be designed to get in front of the right people, and the amount of money we spend on telemarketing should be diminishing, because of where the audience will likely respond now.
They’re not all housewives sitting next to a corded telephone in a kitchen. [Read more…]