I hope this one sentence is all you need to know that people are busy and you have a very small first impression window to win their hearts.
I remember when I was career coaching individuals I would also help people work through their résumés.
A big part of it was remembering how much of the fine line actually gets read before the reader makes any kind of informative decision.
In most cases, people won’t get through the first half the résumé before deciding if they want to make time to even meet this individual. And sometimes saying too much makes the résumé look too complicated and time-consuming to even bother picking it up.
Just as such in an interview, that process of decision is typically over within the first 30 seconds. The rest of the interview is just nurturing the decision they have already made.
That tells you plenty.
- People are too busy.
- People are attracted to what attracts them quickly.
- They don’t have time for the fine print.
- Simple is actually showing respect for their time.
- It has to be love at first sight.
- They either like you quickly or they won’t at all.
- You have only a small snippet of time to win their hearts.
The quality of whatever your branding needs to have the same effect when it comes to connecting with the people you serve.
Your compelling argument that you want to make about you and what you are selling should be simple and drive the point home in the first line of thought, whether it’s a headline, an elevator speech, a conversation, a performance, or a video presentation. You have very little time to shine and make your point clear.
You might not even get down this far into the blog to see this sentence. I understand that you are way too busy, but I hope I still drove the point home for you in the first sentence.
And maybe what you are reading here you could just as well be reading somewhere else, but that is not the point for you. You are reading my blog, because perhaps “I” the person or my message has connected with you.
At the end of the day, people are not buying a product anyway. They are the buying the person, and if they do not like you they are not going to buy from you.
Relationships are sparked within the first 30 seconds, or in the first 140 characters. If you can establish love at first sight then your chances of them looking forward to a next meet up will increase greatly.
Think of a couple who have to be separated for many months on out because he’s in the military and away, overseas.
The thought that always crosses his mind reminds me of country singer Garth Brooks where he sang, “Is the love I gave her in the past, going to be enough to last”.
The same rule applies when you make that first connection.
Is it going to be enough to last, and is it going to be enough to win their hearts, and is it going to be enough to also win their business?
Please keep in mind, that this is not superficial relationship building we’re talking about here. I know what it might come across as. Some people see the business building process as impersonal, because you’re dealing with economics and work, and anything else that doesn’t seemingly equate to fun.
However, relationships are the bridges that make us who we are. We need each other, we’re connected as humans, we’re connected at the soul, and we’re connected with our gifts and talents.
We need each other’s love, we need each other’s talents, we need each other’s skills, we need each other’s friendship, we need each other’s stewardship, and we need each other’s business.
We need each other just like a family does. Just like the Monk needs the Merchant and the Merchant needs the Monk.
By the way, speaking of relationships, look up and read The Legend of the Monk and the Merchant by Terry Felber.
So how can you make your personal headline in life and business 80% of the process to winning their hearts?